Black Buoy: Coastal Web Craft
Services

Everything a local business needs to win online.

Design, build, get found, stay running. Three services, one standard: work we'd be proud to point to as our own portfolio.

01 · Design & Development

Website design & development

Black Buoy designs and builds custom websites for local businesses: responsive on every device, fast on every connection, accessible to every visitor, and simple to keep up to date, without template bloat or agency pricing.

We start with your business, not a theme gallery. What do customers need to know in the first five seconds? What should they do next? Every page is designed around those answers, then hand-built with clean, modern code that loads fast and stays fast.

  • Custom design, not templates

    A look built around your business and the New England customers you serve. No cookie-cutter layouts your competitor is also using.

  • Fast and mobile-first

    Most local searches happen on a phone. Your site is designed for that screen first and tuned for excellent Core Web Vitals.

  • Copy help included

    We help write clear, direct page copy that answers customer questions, the same writing style that wins in modern search.

  • Launch, handled

    Domain, hosting, email routing, analytics: we set it all up and hand you the keys with plain-English documentation.

02 · Local SEO & AEO

SEO & AEO: get found where people ask

Answer Engine Optimization (AEO) structures your website so modern, answer-driven search tools (LLMs, or large language models) can read it, trust it, and cite it. Paired with classic local SEO, it means that when someone asks a question your business answers, your business shows up as the answer, with a link.

This is our specialty and the biggest gap in the local market: almost no seacoast business site is built for it yet. Being early is an advantage: the businesses that structure their sites now become the sources answer engines keep returning to.

The full story: how AEO works

  • Answer-first content

    Pages written so the direct answer comes first, in the format answer engines lift and cite.

  • Structured data markup

    Machine-readable schema describing your business, services, hours, and service area, so search tools understand exactly who you are.

  • FAQ optimization

    Real customer questions, answered clearly and marked up properly: prime material for answer-driven results.

  • Clean technical foundations

    Semantic markup, fast load times, crawlable structure, and accurate local business info everywhere it counts.

03 · Ongoing Site Care

Site care & support plans

Black Buoy's care plans cover ongoing website maintenance after launch: hosting, updates, security, content changes, and technical support, all handled by the same people who built the site.

A website isn't a one-time purchase; it's the front door of your business. Care plans mean you never have to think about updates, backups, or "why does the site look broken on my phone" again. Email support@blackbuoy.net, and it's handled.

  • Updates & security

    Software patches, security monitoring, and backups on a regular schedule, quietly in the background.

  • Content changes

    New hours, new menu, new photos, a fresh announcement: send it over and it's live promptly.

  • Performance watch

    We monitor speed and search health over time, so the site that launched fast stays fast.

  • A person, not a ticket queue

    Support means reaching the people who built your site, not a call center reading a script.

Pricing

Transparent pricing, built for small business.

Typical agencies quote local businesses five figures for a brochure site. We think that's the problem, not the product.

Black Buoy prices every project on clear, fixed scope: you know the number before we start, and it's dramatically lower than typical agency rates. No retainers you don't need, no surprise line items, no charging you twice for the same work. Most projects fit one of three fixed website packages.

Get a Quote View Website Packages
Common questions

Straight answers about working with us.

The questions every new client asks, answered the same way we'd answer them over coffee.

How much does a Black Buoy website cost?

Every project is priced transparently on scope, and our rates are dramatically lower than typical agency pricing. Most local business sites come in well below what a traditional agency would quote for the same work. Email sales@blackbuoy.net or use the inquiry form for a straightforward, no-pressure quote.

How long does it take to build a website?

Most local business sites take a few weeks from kickoff to launch, depending on page count and how quickly content decisions get made. You'll get a clear timeline with your quote, and we hit it.

Can you fix or rebuild my existing website?

Yes, rebuilds are a big part of what we do. We keep what's working (your content, photos, and existing search standing) and replace the slow, dated parts with a fast, modern site.

Do you only work with seacoast NH businesses?

The seacoast is home base and our primary focus, but we work with businesses throughout New England and beyond. Everything we do works just as well remotely as in person.

Do you offer set website packages?

Yes. Most projects fit one of three fixed-scope packages: a starter site, a standard business site, or a full custom build. Each is quoted as a fixed number before work begins. See the website packages page for what's included.

Let's scope your project.

One short conversation, one honest quote, zero pressure.

Request a Quote