The first berth in our harbor is filled: Rochester Main Street is live with the full Black Buoy treatment. And this site is still exhibit A, built exactly the way we build yours.
We hold ourselves to a simple standard: never ship a client anything we wouldn't ship ourselves. So blackbuoy.net is built with the full Black Buoy treatment: the same design care, the same technical foundations, the same answer-ready structure we sell.
View the source. Run it through a speed test. Ask a modern search tool about web designers on the NH seacoast. That's the product.
Custom design and clean semantic code. No page builders, no bloat.
Minimal scripts, optimized assets, excellent Core Web Vitals out of the box.
Structured business data, FAQ markup, and answer-first copy on every key page.
Rochester Main Street is the Main Street America nonprofit behind downtown Rochester, New Hampshire's events, promotions, and revitalization work. Their previous site had aged out: slow to load, dated to look at, and dependent on outside help for every update. That's a real problem for a volunteer-driven team that publishes events year-round.
We designed and hand-coded a replacement from scratch: an events hub with a live homepage ticker, pages for volunteering, partners, and downtown advocacy, and a simple editor so volunteers publish events and announcements themselves. Every save goes live automatically in about two minutes, no developer in the loop.
The new rochestermainstreet.org scores a perfect 100 for accessibility, best practices, and SEO in Google's Lighthouse, loads in under two seconds even on Google's throttled mobile test, and gets updated daily by the people who actually run downtown Rochester.
Rochester Main Street, the Main Street America nonprofit for downtown Rochester, NH.
An aging website the volunteer team couldn't update without waiting on a developer.
Custom web design and hand-coded development: an events hub, volunteer and partner pages, and self-service publishing with automatic deploys.
Perfect Lighthouse accessibility and SEO scores, sub-two-second mobile loads, a 148% lift in Google search impressions within three weeks of launch, and a team that publishes its own news.
The new rochestermainstreet.org went live on July 21, 2026. Here is what Google Search Console shows for the first three weeks after launch, compared with the months immediately before.
Source: Google Search Console for rochestermainstreet.org. Daily averages for July 21 – August 12, 2026, the first 23 days after launch, compared with May 13 – July 20 for standard search and May 18 – July 20 for LLM assistants.
Design, build, and the measurable results that followed.
Full redesign for downtown Rochester's volunteer-driven nonprofit. Events, volunteering, and downtown info on a fast new site the team updates themselves. Search impressions up 148% within three weeks of launch.
Visit the site →Design, build, launch, and the search results that followed, documented start to finish.
We measure what we build (traffic, visibility, and inquiries) so every case study here comes with numbers.
Founding clients get our sharpest pricing, our fullest attention, and a permanent spot on this page.